Below is the monthly reporting of Youngcare’s key marketing & communication channels over the previous month.
Below is monthly reporting of Youngcare’s key marketing & communication channels over the previous month.
Website Reporting
In March, Youngcare experienced a steady month of website traffic. However, the data appears significantly lower than in February due to skewed data caused by an unexplained spike in website traffic on February 29.
Throughout March, Youngcare’s website received 15,552 views from 3,448 users. On average, these users visited 4.5 pages per session, with an average engagement time of 57 seconds.
Key pages that received high traffic throughout the month included:
- Youngcare homepage: 3,229 views
- At Home Care Grants: 1,510 views
- Grants: 822 views
- Specialist Disability Accommodation: 717 views
- Meet the 10 Peaks Trekkers: 473 views
Facebook Reporting
In March, Youngcare witnessed a surge in reach performance attributed to a blend of viral organic social media content and targeted paid social media advertising efforts. Notably, an organic post featuring Margot Robbie’s surprise visit to the Youngcare Wooloowin house reached over 22,000 users, contributing to a 107% increase in organic post reach. Additionally, the Safewill advertising campaign by Youngcare reached over 131,000 users.
Overall, the combined monthly reach experienced growth of 423%. The social media strategy throughout the month maintained a focused approach on the following key areas:
- Podcast content (mission)
- Bingo, Bubbly & Banter (events)
- Specialist Disability Accommodation (housing)
- At Home Care Grants (mission)
- Media coverage (ambassadors)
- Safewill campaign (fundraising)
- Youngcare housing (development)
- Storytelling (mission)
- Disability advocacy (mission)
- 10 Peaks Challenge (events)
Instagram (Organic) Reporting
Similar to Facebook’s reporting, Instagram witnessed a 52% increase in post impressions, a 31% increase in post reach, and a 216% increase in profile visits. The social media strategy focused on the same key areas as Facebook.
Email Marketing Reporting
Youngcare’s email marketing efforts were strong throughout March, with 11 email campaigns sent to six distinct audiences: Birthdays, Bingo, Bubbly & Banter, Youngcare Connect, Ribs & Red Sydney, Safewill and East Brisbane Open House Invite. Open rates remained robust, ranging between 21.7% and 64.6%. Click rates varied depending on the nature of each campaign, ranging from 0.7% (Safewill) to 31.2% (Bingo, Bubbly & Banter).
